Promotional Assets
Requirements

WHAT WE NEED FROM YOU

To ensure your promotion looks polished, professional, and performs well across desktop and mobile, please provide the following promotional materials before your scheduled campaign date.

Please note: If you already have a professional media kit, promo kit, or materials prepared by your marketing team, you are welcome to send those directly. You do not need to fill out our Google Form.
Our Google Form is simply a helpful step-by-step guide for clients who do not already have promotional materials prepared, so we can gather everything needed in one place and support you in creating a strong promotion.

Click Here To Send Your Assets

Delivery of Assets

  • Please have your promotional assets complete and finalized prior to submission and only submit your assets once.
  • If you already have a professional media kit or promo materials, you may send those directly and do not need to complete the Google Form.
  • Your promotional assets must be finalized and submitted 14 days prior to your scheduled email day.

Promotional Assets Check-List

Every campaign is unique, and there’s no one-size-fits-all formula. The recommendations below are based on what we’ve found works best with our audience over many years of promoting transformational events, programs, and businesses.

These are simply guidelines – not strict requirements. We encourage you to trust your intuition and submit the materials that best represent your offering. If we feel there’s an opportunity to strengthen your campaign, we’re always happy to provide recommendations.

WRITTEN COPY
For Solo Dedicated Emails:

• Title of Event or Offering
The name of your event, program, product, or offering exactly as you’d like it to appear in our promotions.

• Subheader
A short supporting headline (approximately 40–60 characters).

• Approved Subject Headers
Please provide 2–5 approved subject line options.
We recommend keeping subject lines under 40 characters whenever possible.
Example: 🐬 Receive Your Dolphin Recording & Song

• Website Link
One primary landing page is recommended to maximize conversions.

• YouTube or Vimeo Link (Optional)

• Promotional Copy (PDF or Word Document)
Approximately 150 words is a great starting point for most campaigns, but feel free to adjust the length based on what best serves your offering.

Please also include a brief 50-word summary for your listing in our newsletter digest.


GRAPHICS:

Required:

  • Square Thumbnail (1000 × 1000 px)
  • Large Square or Rectangular Promotional Graphic
    (Approximately 600–1500 px wide/high in high resolution.)

Optional (strongly encouraged)

  • Additional promotional graphics
  • Lifestyle or event imagery
  • Speaker photos
  • Logos or brand assets (if applicable)

The more quality assets you provide, the more flexibility we have to create engaging promotions across our marketing channels.

Additional Details on Graphics & Swipe Copy

Email Content / Swipe Copy Document:

There is no perfect formula for writing promotional copy. Every event, program, and audience is different. The guidance below is based on what we’ve found performs well with our community after decades of email marketing—but ultimately, we encourage you to trust your intuition and submit the copy that best represents your offering.

In general, less is often more. Today’s readers—especially on mobile devices—tend to scan emails rather than read every word. We typically recommend keeping promotional copy between 50–150 words, as this length is often enough to clearly communicate your message, highlight the key benefits, and inspire readers to click through to your website without feeling overwhelmed.

That said, these are simply recommendations, not rules. If your story or offering calls for a different approach, we’re happy to work with you to create the most effective campaign possible.


Main Square Thumbnail Graphic:

Recommended Size:
1000 × 1000 px

This image is often the first visual your audience will see, so we recommend choosing a clean, eye-catching graphic with minimal text that looks great on both desktop and mobile devices.


Main Event Graphic: 

Recommended Size:
Approximately 600–1500 px wide × 600–1500 px high (high resolution)

This larger graphic may be used throughout your campaign in newsletters, promotional emails, and other marketing placements. High-resolution files ensure your graphics look crisp and professional across all platforms

Email and Graphic Examples

Check out some examples of our current newsletters and the graphics utilized for each one to get an idea of what we are looking for:

Insider Tip

To maximize the effectiveness of your promotional advertising with us, we advise our advertising clients to consider incorporating a compelling free incentive or opt-in offer. A great example of this is offering a valuable free download as part of your promotional campaign. This strategic approach serves multiple purposes: firstly, it enables you to gather their email addresses, granting you the opportunity to guide them through your sales journey before seeking a financial commitment. Additionally, it provides our audience with insights into your identity and offerings and the essence of your organization.

In the case of live events, retreats, or festivals, we recommend extending an exclusive discount to our audience. This tactic serves as a catalyst for increased sales and generates heightened interest in your offerings. If you have any questions, please don’t hesitate to reach out to us. We’re here to assist you every step of the way!